Frassati Catholic Academy branding launched!

REDPATH & COMPANY new branding and website are launched!

National EAB Symposium this March


By Running Designs

Fifteen's 5K

This past Sunday MN RED teammate Kelly Brinkman and I went out for Fifteen's 5K put on through Twin Cities in Motion and a long run combo, looking to raise awareness for cystic fibrosis and also get in a good long workout. I finished 3rd for women, dragging a little speed-wise from our intense marathon build-up, but was satisfied with the overall effort for the day, running in the ballpark of 17:45. I give those ball players credit, circling the bases, while turning and sprinting is not an easy feat!Props to Mill City Running for putting forth a strong pressence and support. Great shirts!

Kelly and I visited baby Drea, age 7 weeks who was diagnosed with CF. My daughter's friend Declan also suffers from CF, so it's near and dear to our hearts to help find a cure. Afterwards we swapped clothes for fresh ones and headed out for the final stretch of long miles along Mississippi River Road.

If you watch closely, you can see me bringing it home at the race on this video by MN CBS local.


Next up? New Haven 20K Champs!

By Running Designs

Melissa Gacek Wins Kenosha Firecracker 10K


Melissa Gacek called her race the “closing ceremonies on ‘Grandma Camp.’”

With Gacek’s mother completing a stint babysitting her young daughter, Gacek made “Grandma Camp” worthwhile by returning to Kenosha and being the top female finisher in the 10K of Sunday’s 36th annual Kenosha YMCA Firecracker Run.

In fact, Gacek was nearly the 10K overall champion, with her time of 37 minutes, 20 seconds behind only the 35:55 posted by Burlington’s James Koceja.

“I felt pretty good,” Gacek said. “I went out with the lead guy, and he was a little farther than me, so I couldn’t catch him. I was hoping for like a 36:30, but I was feeling good.

“Just a little windy, but other than that, it’s a great course. So pretty.”

When the results were posted immediately after the race, Gacek was listed as the second female finisher, but both she and Koceja were positive that they had finished one-two. After awhile, the correct results were given.

Gacek, 37, resides in White Bear Lake, Minn., but is a Kenosha native and St. Joseph graduate. She said she couldn’t remember the last time she competed in the Firecracker, but it was probably as a teenager.

Now, Gacek was ready to attend the parade downtown with her two children before heading back to Minnesota.

It’s already been a busy running summer for Gacek, who is a sponsored professional runner by Oiselle, a running apparel company. She competed in the USA Half Marathon Championships in Duluth just last weekend.

“I’m kind of recovering this week,” Gacek said Sunday.

Gacek is currently training for the Olympic Trials in the marathon.

Kenosha’s Sarah Gleason posted a time of 39:16 to place second among females and fifth overall in the 10K, while Kim Ackles of Kenosha (40:42) was third among females and 10th overall.

By Running Designs

Ok, I confess I'm a closet Runner's World newswire junkie, I actually check out their page almost daily. I've never admitted this publically, but I do rank runner's news higher than politics or world news. There. I said it. Sort of like Jodie Foster's declaration at the Golden Globes.


So, with my dark obesssion comes all sorts of news and tidbits. But today, I have to say, I'm saddened to see the design world going down such a dark path.


That is, split toed shoes from Topo. Really? Really. Barf. Like any normal person thinks they look attractive with shoes that make you look like a camel? Let alone reference the unspeakable camel toe. Just sayin'.


So, sadly, as the CEOs at Tobo pat themselves on the back for this "design breakthrough"; I declare a breakdown. Stop making runners look goofier than we already are, stop making shoes that would make my already super long size 9 narrow skinny pads stick out worse than they already do. Stop the shame, and go back to the drafting table.



By Running Designs

Guest Blogger Sue Henry of Sue Henry Talks shares strategies on selling yourself in speaking roles when you can't

Have you turned down “free” speaking opportunities because you weren’t allowed to sell from the stage? A creative speaking strategy can help you turn “free” speaking gigs into profitable, brand-building opportunities.

Here are a few of the tips that have helped me sell thousands of dollars in products at events, even when selling from the stage wasn’t an option.

• Compartmentalize your talk with transitions that set yourself up as the expert. For example, my most requested speaking topic is “Social Media Marketing Success in 15 Minutes a Day… for those who aren’t 20-something anymore!”

I divide my talk into segments. Opening, Facebook, LinkedIn, Blogs, Twitter, Closing. Here’s how I breakdown the timing of my presentation:

• 4 minutes: Opening
• 45 minutes: Facebook, LinkedIn & Blogs
• 3 minutes: Twitter
• 6 minutes: The door prize (the secret sauce of the presentation)
• 2 minutes: The Closing

As I transition from one topic to the next, I say in a somewhat frustrated tone, “I have so much more to share about this but because of time, (I tap my watch), we need to move on”.  I then go into the next topic. I repeat this process until the door prize section.

Using this method provides an easy transition from one topic to the next while planting the subconscious thought in your audience that you know so much more than you’re able to share at this time. You aren’t holding back – time is! You’ll set yourself up as a credible expert AND demonstrate that your products offer much more than the little bit of information you’ve given from the stage.

• Have a door prize of one of your products/packages. Describe in glowing details what the person is winning and the benefits the package offers (not features of the package) and then drumroll…. Draw the name!  Have the product in your hand so they can see it. Create energy within your audience!

• Get them to follow you to the back of the room. NEVER take questions from the stage!  Here’s what to say as the last line of your close: “I’m sure some of you have questions. If you meet me in the back of the room (or wherever your products are located) and I’ll be happy to answer them.”

Stand next to your product table and position yourself so that the people waiting in line are standing next to your products. This creates curiosity and easy access resulting in “spontaneous” sales. The more people who pick up your products, the more products you’ll sell!  Offer to autograph!  When others see you autographing products, it inspires them to buy the product so they can get it personalized, too.  This creates validation for some people who are having trouble deciding if they want to buy.

• Have someone else behind the table processing orders and handing out the products. Your role is to be the speaker, not the order-taker. You’ve spent all this time building your credibility – continue to build rapport and relationships by engaging with the people who took the time to come back and talk with you.

If you don’t have someone who can travel with you in this role, ask the planner of the event who they would recommend to help you. If you have “fans” in the audience that you already have a relationship with, ask them for help in advance. Offer to pay them or see if they’d like to barter for products.

Your job isn’t to lead the horse to water. Your job is to make the horse thirsty! By implementing these 4 tips into your speaking engagements, you’ll find that your audience will thirst for more information and you can quench their thirst!

Sue Henry Workshop and Training Diva - seminars that do more than teach and inspire, they deliver results and profits!   


By Running Designs

A new guest Blog from Traffic Resources International President, Dan Wegner, enjoy.

Using Facebook, Twitter, YouTube, and LinkedIn are great ways to "shout out" to the world around you. With a little know-how you can reach out to nearly ONE BILLION USERS! That's the approximate total users of all the social networks combined.

Facebook is my favorite because of it's 500 million users and the amount of time the average user spends on it every month (see the facebook stats page). Properly using Facebook requires some planning for those of us who use Facebook to keep in touch with friends and family. Without adequate planning it may be difficult to keep your private life private. Thankfully, Facebook offers at least two ways to reach out without allowing everyone in your audience to know what you ate for breakfast. Facebook Pages allow you to create a public face to your audience while Facebook Groups are a nice way to share outside your inner circle.

Twitter is perfect for the fast-paced among us. There are ways to look like you're always go-go-go even when you're not - like TRI's Twit-O-Matic. So whether you're on the bleeding edge or not, you can make a big splash with 140 characters and Twitter.

YouTube puts all the power of modern communications at your fingertips. $100 can make you famous but $1000 (well-spent) can make you a superstar! But don't forget to craft your message well, learn some audio and video basics - then go hog-wild!

LinkedIn simply isn't optional and if done right can pay off in spades! And while LinkedIn doesn't have a brand like Google, it has a bright future. LinkedIn has hired a lot of brain-power away from Google in the last year and it's really starting to show.

To really make any of these work for you, you need to commit to content creation, whether it's articles, blogs, video or podcasts. Then simply use the above tools to push your content out to the masses.

If you fear all that content creation will put you on the fast track to a repetitive motion injury, check out my next email in this series, Speak Louder #2:Making A One-Time Splash!

Dan Wegner, CEO/President; Traffic Resources International, LLC